Difference between Business Listing and Site Optimization

You may wonder which marketing service to choose: business listing or site optimization. The former is advertising only, listing your company in the sponsors section of local search engines. The latter optimizes your existing site, so that search engines improve your free position in their indexes.

You may choose one or both services:

Choose Site Optimization if you want to improve your non-sponsored search engine position over the long term. That way, you will appear higher in the list without having to pay for advertising.

Choose Business Listing if you want to appear immediately in the local sponsor sections of the search engines.